The Watch Observatory

Brand loyalty?

By 12th May 2019 May 13th, 2019 6 Comments

We all differ. Some collectors like to stick to just one brand. At the other end of the spectrum, there are collectors that like to taste the variety from as wide a range of brands as possible. Like anything else, it is often a matter of personal taste – no right and no wrong.

I started out as a single brand collector. I moved to the other end of the spectrum as I grew older, and at one point had about 15-20 different manufacturers represented in my collection.

Over recent years, i have moved towards a more specialised approach, with maybe just 4-5 manufacturers, with each manufacturer doing something quite specific within my overall collection.

How do you collect?


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